Featured Speaker at LexisNexis Conference

David Macdonald was a featured speaker at a LexisNexis Conference in January, 2006. The conference for “Defense Strategies and Pharmaceutical Litigation” was held in Dana Point, California.

The topic Responding Effectively to Industry Under Attack was presented to provide a detailed overview of the latest themes used to attack pharmaceutical manufacturers through the news and mass media as well as in the courtroom, including plaintiffs’ attacks on:

  • Research and development
  • Clinical testing
  • Sales and marketing
  • Over-promotion
  • Patient safety vs. profits

Method for anticipating and responding to these lines of attack and for successfully neutralizing prior adverse verdicts were also covered in the seminar.